Tallbook: the brief

Every version of this page is built from this file and nothing else. Same product, same words. Only the design changes.

Tallbook is a made-up product. It exists only for this comparison.

The product

Tallbook is a notes app for university students. You write notes in lectures as normal. Tallbook turns your headings and definitions into revision cards, brings each card back just before you would forget it, and links an idea to the other places it came up, even in a different module.

Audience: university students, 18 to 25, who take notes on a laptop in lectures and cram before exams.
The one action: start a free notebook.
Platforms: web, Mac, Windows, iPhone and Android (sample details).
Tone: plain, friendly, a little dry. A student talking to another student, not a company.

The page copy

Use these words exactly. Lay them out however the design needs. Do not add claims, numbers, reviews, logos, quotes or customers. You may add sample note content inside an interface picture (a fake lecture note, a card) as long as it is clearly the product’s UI.

Name: Tallbook
Links: How it works · Features · Pricing · Questions
Button: Start a notebook

Hero

Headline: Lecture notes that revise themselves
Supporting line: Tallbook turns what you write in lectures into revision cards, and links each idea to where it came up before.
Main button: Start a notebook
Second link: See how it works
Small print under the buttons: Free for three notebooks. No card needed.

How it works

Heading: From lecture to revision without the copying out

Write as you listen. Plain text, headings and quick lists. No templates to fill in.
Tallbook spots the ideas. Each heading and each definition becomes a card with the question on the front.
Revise for ten minutes a day. Cards come back the day before you’d forget them, not all at once in exam week.

A note becoming cards

Heading: What it does with one page of notes

Sample note (show it as the app would):

Week 6 · Algorithms Recursion A function that calls itself on a smaller version of the problem. Needs a base case, or it never stops. Base case The input small enough to answer directly.

The cards Tallbook makes from it:

Front: What is recursion? Back: A function that calls itself on a smaller version of the problem.
Front: What happens without a base case? Back: It never stops.
Front: What is a base case? Back: The input small enough to answer directly.

Caption: Three cards from five lines. You wrote nothing extra.

Features

Heading: Built for the way modules overlap

Links across modules. Write “recursion” in Algorithms and Tallbook shows where you met it in C++ last term.
Works offline. Notes save on your laptop first and sync when the Wi-Fi comes back.
Diagrams from text. Type a list of steps and get a flowchart you can drag into place.
Exam mode. Pick a date and Tallbook only shows the cards you need before it.

Pricing

Heading: Free to start, cheap to keep

Free: £0. Three notebooks, revision cards, works offline. Button: Start a notebook
Student: £3 a month. Unlimited notebooks, diagrams, exam mode, sync across your devices. Button: Try Student free for 14 days

Line under the plans: Cancel any time from settings. Your notes stay yours and export as plain text.

Questions

Heading: Questions

Do I have to change how I take notes? No. Write the way you already do. Headings and “X is Y” sentences make the best cards.
Can I bring my old notes? Yes. Paste them in or import Markdown and Word files, and Tallbook makes cards from those too.
What happens to my notes if I stop paying? You keep all of them. You go back to three active notebooks, and the rest become read-only.
Does it work for maths? Yes, with LaTeX in notes and on cards.

Last call

Heading: Your next lecture is the first page
Button: Start a notebook

Tallbook
Links: Privacy · Terms · Contact
Line: Tallbook is a made-up product, built to compare design approaches.